Apple kicked off one of its most closely watched events of the year on Wednesday, September 9, 2026, under the slogan “Surprise and shine.” The livestreamed presentation began at noon Colombia time and marked a historic shift: it was the first Apple keynote in 15 years not led personally by Tim Cook.
Cook stepped down as chief executive on September 1, 2026, moving into the role of executive chairman. His successor, John Ternus, who spent more than 25 years at Apple and previously served as senior vice president of hardware engineering, took the reins and introduced the company’s newest devices, including the iPhone 18 Pro and iPhone 18 Pro Max.
The event also brought Apple’s first foldable iPhone, reportedly nicknamed the “iPhone Duo,” which opens like a notebook. It’s expected to feature improved cameras, storage up to 2 terabytes, compatibility with the Apple Pencil, and a price approaching $3,000. It will ship in October in dark blue and white finishes, with prices roughly $100 higher than last year’s lineup. A separate, more limited foldable model is rumored to cost over $2,000.
Other leaks point to updated Apple Watch Series 12 and Ultra 4 models with better performance and health tracking, plus AirPods equipped with cameras and sensors that could let Siri interpret its surroundings. Separately, Apple recently added the iPhone X and the 2018 15-inch MacBook Pro to its “obsolete” list, meaning official repairs and parts are no longer available.
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Source: Apple Event 2026: Tim Cook da paso al nuevo CEO John Ternus para presentar el iPhone 18 Pro (eltiempo.com). English version produced with AI assistance.
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