Apple kicked off its most-awaited product event of the year on Wednesday, September 9, streamed live starting at noon Colombia time under the slogan “Surprise and Shine.” The presentation marked a historic shift: for the first time in 15 years, it was not led by Tim Cook, who stepped down as CEO on September 1 to become the company’s executive chairman.
The spotlight fell on the new iPhone 18 Pro and iPhone 18 Pro Max, expected to run on a next-generation A20 chip built for improved speed and energy efficiency. But much of the buzz centered on a device Apple had not yet officially confirmed before the event: its first foldable iPhone, reportedly nicknamed the “iPhone Ultra.”
According to leaks and prototypes circulating among tech insiders, the foldable model features a 7.8-inch (about 20 cm) inner display with a wide format similar to Samsung’s Galaxy Z Fold. Rumors suggested a price above $2,000 and an extremely limited initial supply, positioning it as a premium, hard-to-get device rather than a mass-market launch.
Apple streamed the event for free on its website and through the Apple TV app, giving fans worldwide real-time access to pricing, specs, and availability details as they were announced.
For the full blow-by-blow coverage and additional details on Apple’s new devices, check out the original article.
Source: iPhone 18 Pro: conozca sus nuevas funciones, características, precio y disponibilidad (eltiempo.com). English version produced with AI assistance.
Image: quariesofficial, BY 2.0 (via Openverse).